Welcome to the CADS Lab

The Complexity, Analytics, and Data Science Lab is located inside of the Poole College of Management and NC State University. This lab, under the directorship of Bill Rand, brings together modern methodologies to help understand hard problems in business and management science. By employing the complementary methods of complex systems analysis, business analytics, and data science approaches, the lab is able to take on and explore truly hard problems, such as how social media influence campaigns are distorting our view of the world, how images in digital spaces affect our interests and purchase decisions, and how to model complex systems using agent-based models that reflect actual human behavior, as opposed to idealized views of human behavior.